In the legal profession, technical expertise and hard work will get your career moving, but it’s the relationships you build along the way that truly determine your future successes. Networking isn’t just about collecting business cards or making a superficial connections—it’s about creating meaningful, authentic relationships that will not only support you throughout your career but provide purposeful support along your journey.
This month, we’re diving into Networking 101, with key tips and strategies to help you build a powerful network that enhances your reputation and opens new doors. Whether you’re just starting or looking to enhance your existing connections, these insights will help you network with intention and purpose.
Why Networking Matters
In a competitive field like law, who you know can be just as important as what you know. Networking helps you:
- Build a support system: Connecting with peers, mentors, and even competitors can provide valuable advice, competitive data, and emotional support during challenging times.
- Gain access to new opportunities: The right connection might lead to a new client, job opportunity (especially in a world where AI seems to lead most hiring processes), or even a potential partnership.
- Enhance your reputation: You never know who each new person you meet may be connected to. Being known as someone who builds meaningful relationships based on trust and respect will elevate your professional standing.
How to Network with Purpose
Here are some key strategies to network effectively:
1. Approach Networking as Relationship-Building, Not Selling
The goal of networking isn’t to pitch yourself constantly—it’s about creating genuine relationships. Focus on getting to know the other person and finding ways to support them. When you come from a place of mutual benefit, people will be more inclined to reciprocate. Added bonus, when we focus on making a meaningful connection we can stop obsessing over how to best “pitch” ourselves; we can instead, relax and potentially enjoy those often awkward mixers.
2. Be Consistent and Follow Up
Networking isn’t a one-time event. After meeting someone, make an effort to stay in touch. This could be through a follow-up email, sharing an article you think they’d find interesting, or inviting them to a future event. Simple actions like these demonstrate that you value the relationship and help build rapport over time. We often overlook this important step which is why I recommend implementing a system of tracking connections and reminding yourself to nurture those new relationships through regular touch points.
3. Don’t Just Network Up—Network Across and Down
While it’s natural to focus on connecting with senior attorneys or high-level partners, don’t forget about your peers and those earlier in their careers. Everyone brings unique value, and you never know who might play a pivotal role in your future success.
4. Attend Industry Events and Conferences
Legal conferences, webinars, and networking mixers are prime opportunities to connect with others in your field. A surefire way to push people away is to show up with an agenda to get clients or new business. Instead, approach these events with a mindset of learning and relationship-building and people will be much more willing to connect with you. Seek to engage with others about their experiences and insights–be upfront and tell them, “I’m not here to try and get new clients, I genuinely want to learn more about your background and your work.”
5. Give Before You Get
Networking is a two-way street. Offer help, advice, or resources to others in your network. When people see that you’re invested in their success, they’ll be more likely to support you when you need it.
Common Networking Mistakes to Avoid
- Being Too Pushy: Networking isn’t about immediately asking for something in return. Focus on building trust before making requests.
- Not Following Through: Failing to follow up with contacts after meeting them can make you seem disinterested or unprofessional.
- Neglecting to Nurture Relationships: Connections need to be maintained. Reach out every few months to check in, even if you don’t need anything.
- Not Listening: Active listening is key to making real connections. Make sure the conversation is a two-way street and ask thoughtful questions.
Final Thoughts
Networking is an ongoing practice that takes time, intention, and a genuine interest in others. By focusing on building strong, supportive relationships, you’ll not only enhance your reputation but also open the door to opportunities you might have never imagined. Remember, it’s not about the quantity of connections but the quality and depth of those relationships that matter most.
Start small, stay consistent, and watch how your network grows into one of your most valuable assets.
Ready to build your legal career with strong relationships and opportunities? Let’s connect and start your journey today!
Photo by Pavel Danilyuk
